top of page

The Jaguar E Type - Reimagined

Updated: Jun 15, 2022

As a slight diversion from the draught of motorsport, a little article about a small company near Slough, UK who are on a mission to reimagine the iconic Jaguar E Type. Earlier this year I had the chance to visit HELM and chat with the team behind these truly unique motorcars.

Helm Jaguar e type

Helm exists to push the boundaries of automotive restoration, and is born out of a love for the Series 1 Jaguar E-type.

Bringing together uncompromising production standards, with advanced modern technology and bespoke interiors, it has a mission to celebrate the artistry of the iconic Series 1 design, while elevating the driving experience to the pinnacle of contemporary luxury.

Helm E-types are produced to the exact specification of the owners, to create unique works of automotive art, which will never be replicated.


Originally designed by former aeronautics engineer Malcolm Sayer, on its release on 15 March 1961, Enzo Ferrari described the Series 1 Jaguar E-type as “the most beautiful car ever made”. Sixty years on, with Sayer’s mathematically perfect lines flowing seamlessly from long nose to shapely rear, it remains a marvel of automotive engineering.

Helm is driven by the singular vision of Chedeen Battick – an automotive engineer with a finger on the pulse of British craft, and a reputation as one of the world’s leading Jaguar E-type restoration specialists.

Having spent over a decade professionally sourcing the finest examples of these cars for restoration from across the UK and Europe, Chedeen founded Helm to create a new standard in Jaguar customisation and to provide a fully bespoke service for those who share his passion for the Series 1 E-type.


By combining the finest British craftsmanship with modern automotive engineering, Helm is proud to instil a feeling of love, care, and attention to detail in every component.

From the steel-reinforced monocoque shell, the handmade aluminium doors and hand built and polished big bore aircraft-grade stainless steel exhaust system, our engineers approach each restoration with a meticulous eye for detail, integrating modern technology subtly without interfering with the purity and elegance of the original design. Under the aluminium handmade bonnet, lies a 300 bhp fast road 3.8 litre normally aspirated engine.


Produced to individual specifications in collaboration with acclaimed leather expert Bill Amberg – lowering oneself into the driving seat of a Helm E-type is an unparalleled sensorial experience.

Hand crafted aluminium internal panels are wrapped by Amberg’s team of leather craftspeople, while beautifully executed hand-stitched detailing is available on leather toggle switches, steering wheel and matching grab handle. Leather upholstery is made to order, and Amberg has created bespoke luggage for each Helm E-type, in the form of two sets of his iconic Rocket bags, in weekend and briefcase editions.


It is Helm's mission to celebrate the pure Jaguar Series 1 E-type while providing a canvas to express individuality and fine tailoring while preserving its classic qualities.

Upwards of 3,800-man hours go into creation of one of Helm’s E-types, and they expect every piece they create to represent and reflect the individual tastes and perspectives of its owner. Targeted towards regular use on the road, Helm's goal is to elevate the driving experience to the pinnacle of contemporary luxury.

Enquires about these individually made motorcars should be directed to Chedeen at Helm -


Check out our Podcast!
New Le Mans 2024 clothing coming soon!

Advertise with Prescott Motorsport and get your brand in front of thousands of passionate motorsport fans. Take advantage of our huge readership and leverage our website to promote your business, product or service. 

bottom of page