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IMSA: Patrón to end all motorsport involvement

After almost a decade being involved with North American Motorsport, the Tequila Patrón brand has announced that is will cease all involvement at the end of 2018.

Image - Matt Boyce for Prescott Motorsport

Most notably the brand was involved with the IMSA series and the Extreme Speed Motorsports team (ESM). Together with Tequila Patrón, ESM burst onto the sports car racing scene in 2010 in the American Le Mans Series, and in the eight years to follow, has earned coveted wins at the Rolex 24 at Daytona, the Twelve Hours of Sebring, and Petit Le Mans. Together, the two brands competed on an international level in GT cars and Prototypes, entertaining fans across the world in the American Le Mans Series, the Indianapolis 500, FIA World Endurance Championship, and the IMSA WeatherTech SportsCar Championship.

From ESM Team Owner Scott Sharp

"On behalf of the entire Extreme Speed Motorsports organisation, it has been an honour to represent such an amazing brand for the past 13 years! I have the deepest gratitude for all of Ed Brown's support. Together we have tackled various challenges, won races at each step, and built ESM into such an incredible team. Simultaneously, it has been thrilling to watch Ed and his team build the Patrón brand in a meteoric fashion and along the way become an icon in the motorsports world! We will miss not carrying the now infamous green and black livery, but the same passion for excellence will remain!"

From IMSA President Scott Atherton

“All associated with IMSA – competitors, promoter partners, series officials and fans – will miss the iconic Tequila Patrón brand next year. On behalf of IMSA, we thank CEO Ed Brown and Tequila Patrón for all they have done over the many years to help us grow IMSA and the sport as a whole. We’re more proud than words can express to have counted Tequila Patrón among our family of premium brand partners. 

“Tequila Patrón’s involvement on-and-off the track has been a benchmark example by every measure. We will look forward to finishing up our 2018 season in the strongest and most successful way possible and will look forward to the opportunity to work together again in the future.”


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